Nagpur resident shelled out ₹4.9 Lakh in this year buying Smartphones, Gold Coins and Cat Food in the Same Cart: How Nagpur Instamarted 2025

~ Unpacking Nagpur’s year of soaring demand, snack-love, tech upgrades, and lightning-fast deliveries ~

Nagpur, 25 December 2025: Nagpur - the ‘Orange City’ is now officially one of India’s fastest-rising convenience-commerce hotspots. Instamart, India’s pioneering quick commerce platform, has unveiled the fifth edition of its annual year-end consumer trends report, How India Instamarted 2025, revealing that Nagpur recorded a roaring +84% YoY surge in orders, placing it among India’s fastest-growing Tier-II consumer markets. Beyond groceries, the city unlocked a massive lifestyle shift. A Nagpur resident shelled out ₹4.9 Lakh in this year buying Smartphones, Gold Coins and Cat Food in the same cart.

Electronics & appliances jumped +502%, signalling a city eager for premium tech, while sports & fitness rose +513%, with resistance bands, dumbbells, and yoga gear becoming new-age essentials. Health & wellness became one of the top breakout categories nationally, with Nagpur joining the wave. Nagpur’s cart confidence was equally spectacular. Multiple users who shelled over ₹4 lakhs through the year, proving that Nagpur’s shoppers aren’t shy about premium convenience. And yes, iPhone 17 models were among the most expensive items to hit carts this year, marking the city as a rising tech-powerhouse.

"Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us." - Hari Kumar G - Chief Business Officer, Swiggy

What Nagpur Instamarted the Most in 2025

• A snack-strong city: Potato wafers, masala munchies, instant noodles, chocolate biscuits, and soft drinks dominated Nagpur’s cravings throughout the year.

• Sweet tooth intensity: Chocolate-coated biscuits and classic teatime treats were among the city’s most-loved items, showing Nagpur’s deep-rooted love for all things mithaas + crunch.

• Night-owl nation: Late-night shoppers kept the city buzzing with onions, potatoes, and milk

• The neighbourhood that never sleeps: Sitabuldi emerged as Nagpur’s busiest pocket, placing more orders than any other locality in the region.

Nagpur’s Big Spenders & Bolder Carts

• Five shoppers above ₹4 lakh: High-value, multi-category carts became the city’s signature shopping style, filled with a mix of gadgets, wellness essentials, snacks, everyday groceries, festive items, and fitness gear.

• Premium tech love: iPhones led the high-value checkout lists, showing Nagpur is firmly part of India’s aspirational digital wave.

Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros. 

About Instamart

Launched in August 2020, Instamart is India’s leading quick commerce platform. Present in over 128+ cities, Instamart leverages Swiggy’s technology and delivery fleet to bring groceries and other essentials — from hygiene and wellness, home and kitchen, office and electricals, beauty and grooming, and more — to the doorsteps of Indians in 10 minutes or less.

*All insights and figures are derived from an analysis of millions of Instamart orders placed between January and November 2025 across 128+ Indian cities.