Nagpurites join the ICICI Lombard rally, pledge on helmet usage for children pillion riders and parents
February 17,2020Nagpur : ICICI Lombard, one of the largest
private general insurance companies in India, organized a rally today at
Vinayakrao Deshmukh High School & Junior college, Lakadganj, under its Ride
to Safety inititave. The company has conducted such drives in Mumbai and Delhi
earlier.This rally aimed to raise awareness around road-safety measures,
predominantly amongst two-wheeler riders along with the pillion riders.
The
rally was attended by senior dignitaries from the traffic and transport
department of Nagpur along with ICICI Lombard’s senior officials. Mr. Chinmay
Pandit, Deputy Commissioner of Police, Traffic, Nagpur along withMr. Jerry
Jose, Head-Human Resources, ICICI Lombard flagged off the event.
Among
the different vehicle categories, two-wheelers account for the highest share in
total accidents (35.2%), of road accidents in the country, as per the Ministry
of Road Transport and Highways in 2018. Non-wearing of helmets by two wheeler
riders caused 43,614 deaths and accounted for 28.8 percent of total road
accident deaths in the country during 2018.As per thestatistics shared by
Nagpur City Traffic Police although the overall road accidents in Nagpur
declined by 9.84% in 2019 there was still a 4.8% rise in overall fatalities.
Being a responsible corporate citizen, ICICI Lombardcontinuously
strives to be socially responsible and provides solutions through its various
CSR initiatives. The company has undertaken interventions in the areas of Road
Safety, Preventive Healthcare and Wellness. Under its Ride to Safety
initiative, ICICI Lombard has always conceptualized impactful activities such
as workshops, rallies and other on-ground activation. More than 500
workshops have been conducted in various municipal schools across Mumbai, Pune,
Delhi, Nagpur, Chennai, Bengaluru and Ahmedabad since September 2015.
ISI-marked specially-designed helmets have been given to over 1,00,000 children
and parents post the workshops.
Jerry Jose, Head-Human
Resources, ICICI Lombard General Insurance Company Limited said,“As an insurer, we have
been driving initiatives towards the safety and wellness at large. We have been
actively working towards creating a safer community by educating Indians on
road safety measures under the aegis ofour “Ride to Safety” campaign. We
envision an India where every two-wheeler driver and pillion rider will don a
helmet while on the road. Our rally in Nagpur is a part of this vision and we
hope that this initiative will help parents toincorporate this road safety
habit amongst their kids.''