ICICI Pru Smart Insurance Plan Plus a plan for today's youth, designed for tomorrow’s goals

India is at a turning point. The next ten years belong to our youth—the dreamers and doers who are driving the nation’s economic future. As per Ministry of Statistics and Programme Implementation (MoSPI), nearly 65% of Indians are below 35 years. Long-term disciplined financial planning and savings will be the key for them to turn their aspirations into reality, whether for buying the first home or retiring early.

In this context, ICICI Pru Smart Insurance Plan Plus, a market-linked life insurance product is designed to help young earners to build long-term wealth while providing financial security to the family. With premiums starting from just ₹1000 per month, this affordable product can enable young professionals and first-time investors to start early, stay invested and benefit from India’s growth story.

Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said “ICICI Pru Smart Insurance Plan Plus is a cost-effective product, wherein the entire premium amount is invested as per the asset allocation chosen by the customer. It offers customers 25 different funds and four portfolio strategies to choose from. It also provides partial withdrawals so that any immediate financial needs can be met. Furthermore, it has a ‘Waiver of Premium’ add-on benefit, ensuring that even if life takes an unexpected turn, the financial goals of the family are safeguarded.”

The product structure of ULIPs is such that it promotes long-term investment behaviour and wealth creation. This is particularly advantageous for customer since India is slated to become the world's third largest economy by 2028, as per Morgan Stanley. ULIPs also provide customers with flexibility to choose the asset class and freely switch between them without any cost or tax implications.