Around 70% of HDFC SKY’s customers in Nagpur are entrepreneurs and self-employed individuals

Nagpur : HDFC Securities Ltd. (HSL), one of India’s most trusted and dynamic financial services intermediaries, has shared its transformation into a hyper-digital, customer-first powerhouse and its bullish stance on India’s economic growth for H2FY26 and beyond. With a legacy of more than 25 years, HDFC Securities continues to lead the industry by combining trust, transparency, and cutting-edge technology to redefine the investing experience for millions of customers, ranging from first-time traders to ultra-high-net-worth individuals.

Mr.Unmesh Sharma, Senior Executive Vice President and Head of Institutional Equities, HDFC Securities leads a focused discussion on the company’s ongoing efforts to deepen investor awareness and reinforce its broader brand journey. During the session, Mr. Sharma has shared his perspectives on the changing market landscape and its implications for investors.He also highlighted how the financial services industry is evolving to identify more relevant and impactful ways of engaging with today’s increasingly informed and digitally savvy investors. 

Nagpur has emerged as the top contributor for HDFC SKY in Maharashtra, accounting for 11% of acquisitions, ahead of Mumbai, Pune, Thane, Nashik, and Kolhapur. The city also reflects a progressive trend with women leading the way—52% of customers are female compared to 48% male. Investment preferences are strongly equity-driven, with 97.5% of orders in equity and only 2.5% in F&O and MTF combined. Around 70% of HDFC SKY’s customers in Nagpur are entrepreneurs and self-employed individuals, while young investors between 18 and 35 years account for 51% of total orders. Significantly, 60% of these orders come from individuals earning Rs. 1 lakh or below per month, highlighting growing financial inclusion and participation from lower-income groups in the city.

Nine out of ten retail traders in equity derivatives suffer losses, with average annual losses crossing Rs. 1.1 lakh, mainly because investment decisions are often made without structured analysis or credible research. To address this challenge, HDFC Securities has launched new TV commercials promoting its all-in-one investment platform, HDFC SKY. The platform emphasizes a strong three-pillar value proposition that includes free researched stock picks backed by over 25 years of market expertise, flat Rs. 20 brokerage with complete transparency and no hidden charges, and an all-in-one platform that allows investors to access equities, mutual funds, ETFs, F&O, commodities, and currencies seamlessly within a single app.

Mr.Unmesh Sharma, Senior Executive Vice President and Head of Institutional Equities, HDFC Securities said that, “At HDFC Securities, our commitment goes beyond providing robust market insights. We are dedicated to empowering investors with knowledge, clarity, and tools that enable smarter financial decisions. As markets evolve, so must the way we communicate and connect with investors.”This discussion is part of HDFC Securities’ continuous endeavor to strengthen financial literacy, encourage investor participation, and create long-term value for its stakeholders.

Mr.Unmesh Sharma, Senior Executive Vice President and Head of Institutional Equities, HDFC Securities further added“At HDFC Securities, we don’t just offer platforms – we offer possibilities. India is on the brink of a transformative decade, and our mission is to put the power of informed investing in the hands of every Indian. With HDFC SKY, research-driven insights, and personalized wealth solutions, we are enabling customers to not just invest – but to invest right.”With over seven million customers, a network of more than 130 branches, and a team of 3,400 professionals, HDFC Securities continues to stand at the forefront of India’s investing landscape. The company combines human insight with digital innovation to empower investors nationwide and ensure long-term financial prosperity.

Over the past year,HDFC Securities has achieved a remarkable digital transformation, successfully migrating 100 percent of its customers to its next-generation investing platform, HDFC SKY.The app has already garnered more than 18.5 lakh customers, over Rs.3,586 crore in demat assets, and an average derivatives turnover exceeding Rs.4 lakh crore per month. It has also processed more than 5.4 lakh IPO applications, making it the preferred choice for India’s new-age investors.Rated 4.5 stars on both the Play Store and App Store, HDFC SKY now stands as the highest-rated app in its category, offering zero brokerage benefits, advanced research tools, and one-click investing solutions that deliver a seamless customer experience.This transformation has positioned HDFC Securities not just as a brokerage firm but as a hyper-digital ecosystem empowering investors to take control of their wealth creation journey.

In line with its philosophy of “wealth that goes beyond numbers,”HDFC Securities has built a robust wealth and advisory proposition that emphasizes integrity-first advisory and commission-free recommendations.The company offers tailored wealth management solutions for ultra-high-net-worth individuals (UHNIs),family offices, and corporate treasuries. Its bouquet of offerings covers the full spectrum of financial needs, including equities, mutual funds, PMS, AIFs, fixed income, private markets, real estate, and global investing.By blending 25 years of research expertise with customer-centric innovation, HDFC Securities ensures that investors receive personalized,research-driven, and transparent guidance at every step of their investment journey.

HDFC Securities remains strongly optimistic about India’s economic prospects, projecting a transformative decade ahead with S&P Global forecasting India’s GDP at $7.3 trillion by 2030.According to the company, the key drivers of this growth include the equitization of household savings, the digital democratization of trading and investing, favorable fiscal and monetary policies, multi-year low inflation, robust GST collections, and renewed government spending momentum. HDFC Securities remains bullish on sectors such as banking and financial services, cement, real estate, metals, and telecom. It has adopted a neutral outlook on IT, healthcare, consumer sectors, industrials, chemicals, and automobiles, while staying cautious on oil and gas given the sector’s mixed fundamentals.

HDFC Securities has also released its stock recommendations for H2FY26 and beyond, focusing on companies it believes represent the next wave of wealth creation opportunities for investors.The company’s large-cap picks include Larsen & Toubro, United Spirits, and Apollo Hospitals. Its mid-cap opportunities feature IPCA Labs,MCX, Indian Bank, and PB Fintech, while small-cap prospects include Sobha, Amber, and Navin Fluorine.

About HDFC Securities Ltd.-

HDFC Securities Ltd. is one of India’s premier financial services intermediaries, serving millions of customers across the country. With a legacy of honesty, innovation, and market expertise spanning over 25 years, HSL offers end-to-end investing and wealth management solutions across asset classes, blending physical presence with digital innovation.