The lost art of saree draping and how social media influencers are modernising this traditional garment to fit trends

Indian culture is the saree. This timeless piece of clothing is more than just fabric, in most houses it’s a symbol of heritage passed down through generations. From grandmothers who first bought it to mothers who lovingly lent it, the saree often serves as an inexpensive yet invaluable family heirloom. However, the art of draping a saree — an essential skill in bringing this garment to life — is slowly fading from memory.

Ironically, those who seem to be most affected by this loss are A-listers and celebrities. Today, many actors and celebrities don’t drape their own sarees, even for significant events like weddings. Instead, they rely on professionals to do it for them; enter a new wave of professionals and influencers who are keeping this tradition alive, each adding their unique twist to the drape

It is noteworthy that in the world of saree draping, few names are as well-known as Dolly Jain's. Her journey from a 20-year-old who learned the craft at her mother-in-law’s insistence to becoming a sought-after draper for India's elite, including the Ambani family, reflects her dedication to this traditional art form. Today, Dolly’s expertise is often in demand at high-profile events, where her skilful draping is a blend of tradition and personal style.

While Dolly Jain has mastered and maintained the conventional methods of draping, a new generation of influencers is re-imagining this ancient art. These modern drapers, like Natasha Thasan and Pooja Jagadeesh, are pushing the boundaries of tradition, making the saree more accessible and trendy for today’s youth.

How social media is modernising this traditional garment

One such influencer is Natasha Thasan, the pioneer of ‘Drape Therapy.’ Also known as ‘The Saree Architect’ or ‘Apsara,’ Natasha has garnered a global following with her unconventional draping styles. With roots in Sri Lanka, Natasha is a strong advocate for her heritage, but she also believes that the saree should be worn by all, regardless of cultural background or gender. Her innovative drapes, which can be styled in under a minute, challenge traditional methods and redefine what it means to wear a saree in today’s world.

Another icon in the industry is Pooja Jagadeesh. Unlike many who grow up wearing sarees, Pooja embraced the garment later in life. Her mother’s collection of sarees inspired her, but it wasn’t until a few years ago that she began to wear them herself. Looking for ways to integrate the garment into her lifestyle, she experimented with draping techniques that transitioned the saree from a traditional, ceremonial garment to something she could wear casually for work or travel.