Flipkart partners with Max Fashion to bring affordable high-quality fashion to Indian consumers
September 24,2020~A wide selection of product ranges across womenswear, menswear,
kidswear, and accessories will now be available to 250+ million customers on
Flipkart~
Bengaluru, September 23rd,
2020: Flipkart, India’s homegrown marketplace has
partnered with Max Fashion, the retailer known for its strong presence across
various fashion verticals. This partnership assumes significance, as India
prepares for the upcoming festive season and Flipkart prepares for its annual
Big Billion Days, focusing on bringing India's best fashion brands and
collaborating with them to bring the best styles for Indian consumers.
With a strong presence across
fashion verticals, Max is the single largest player in India with 375+ stores
in 130 cities across the country. Max already sells more than 100 million
garments through its wide omni channel presence. Through this partnership, Max
Fashion will be able to get wider market access and make their products across
categories including accessories, footwear, womenswear, menswear, and kids
wear, available in newer geographies and pin codes. The Max Fashion store on
Flipkart will have more than 13,000 new styles, and majority of them under INR
1,000 price point. This partnership with Flipkart enables Max to further
democratise fashion by enabling the brand to reach out to a wider array of
shoppers through Flipkart’s excellent reach in smaller towns and cities. This
partnership is also aligned to Flipkart’s priority to continuously expand its
fashion portfolio and make latest trends accessible to consumers across Bharat.
With an increasing number of
shoppers today seeking a convenient shopping experience with a focus on
affordable fashion, the collaboration between the two brands will offer a wide
selection of latest fashion by bringing value to millions of consumers.
Speaking about the launch, Nishit Garg, Vice President - Flipkart Fashion said, “We are happy to announce the launch of Max Fashion on Flipkart, which
is one of our biggest partnerships this year. We believe that the latest trends
should be made accessible to all consumers across the country and our
partnership with Max Fashion is in line with this vision. We will continue to
bridge the gap between customers in metros and Tier 2+ regions, where customers
are seeking the best of current fashion trends, but have limited access from a selection, range and affordability perspective. We
believe in collaborating with the best in the industry and this partnership
with Max Fashion will help bring enormous value through a wide selection, range
and quality fashion products.”
Sharing his views on the
partnership, Speaking on the occasion Shital Mehta, CEO, Max Fashion
India & Managing Director, Lifestyle International Pvt. Ltd. said, “Max Fashion is the single largest fashion
brand in India operating across both omni-channel as well as online space. To
reach as many customers as possible, we have been rapidly growing, both our
retail stores footprint as well as our online presence. This partnership with
Flipkart is the next step in this direction – this enables us to expand our
presence and reach the next 200 million customers who live in tier-2 and tier-3
cities and provide them access to our amazing fashion at unbelievable prices.”