Genelia & Riteish Deshmukh's new collaboration with Starbucks redefines Mumbai's street food scene

Genelia and Riteish Deshmukh, India's beloved power couple, are once again making headlines, but this time it's not just about their on-screen charisma or viral social media moments. This time, they’re taking the street food scene by storm with a game-changing collaboration with Starbucks, the global coffee brand. Their latest venture is all set to redefine Mumbai’s iconic street food flavors, with a bold, innovative vegetarian twist.

Riteish and Genelia have always been more than just Bollywood’s favorite couple. Their infectious energy and bond go beyond films, as they continue to prove with their entrepreneurial ventures. Their brand, Imagine Foods, was launched with a clear mission: to make vegetarian cuisine trendy, accessible, and exciting. With an emphasis on plant-based, high-protein options, Imagine Foods aims to connect with food lovers who seek delicious and innovative alternatives. Known for their fun-loving personalities and creative collaborations, the Deshmukhs have captured hearts not just with their acting, but with their unique business acumen and relatable charm.

Their partnership with Starbucks comes at a significant moment, as TATA Starbucks celebrates the milestone of opening its 100th store in Mumbai. Together, they are introducing an exclusive menu that marries the flavors of Mumbai’s beloved street food with a contemporary, plant-based twist. From pav bhaji to vada pav, these street food staples have been reimagined, offering a fresh and exciting experience for food enthusiasts. The couple's innovative approach ensures that the dishes not only honor the city’s rich culinary culture but also align with modern tastes and dietary preferences.

In a statement, Genelia and Riteish shared their excitement, saying, “We’ve always believed that plant-based food can be bold, fun, and indulgent, and this collaboration with Starbucks is a reflection of that belief. These dishes are a tribute to Mumbai’s street culture, but with a modern twist that will excite your taste buds.” The Deshmukhs have seamlessly blended their love for food, creativity, and Mumbai’s vibrant street food culture into a flavorful and contemporary offering.

This partnership is a testament to their continuous drive to innovate and inspire. By combining their passion for food with Starbucks’ global reach, Genelia and Riteish are not only enhancing Mumbai’s food scene but also offering a new, plant-based dining experience that appeals to both locals and international visitors. The exclusive menu, available at select Starbucks outlets across Mumbai, is sure to capture the essence of the city’s street food while providing a guilt-free indulgence. For those who love to cheat on meat, this is a deliciously exciting way to do it.